About Jens Ladegaard

The author of The Key to Successfull Selling, The Key to Succesfull Leadership and The Key to Successful Service and the founder of LADEGAARD A/S, Jens Ladegaard, has enjoyed a long and highly successful career as salesman, sales manager, director of a major Danish Bank and director of the biggest mortgate credit banks in Denmark.

Few people possess the shrewdness, energy and humor that Jens Ladegaard uses to rouse ‘latent talent’ and harness unexploited resources. His aim is always to add substance and direction to the efforts of the individual.

He takes the attitude is that real life provides the best training but that, from time to time, we all fancy attending a training camp with good sparring partners, all of whom want to put in top performances.

Many of the top companies and organizations in Denmark have employed the services of LADEGAARD A/S to enhance their skills since 1994.

He now works on the things that interest him most: strategy development, internal marketing, inspiration, motivation and introducing new processes to members of staff and companies.

His own company, LADEGAARD A/S, provides sales training, executive development and blended learning for some of the biggest multinationals in , including:

• Bosch
• IBM
• ISS
• Fiat and Alfa Romeo
• Sony
• Mitsubishi
• Arrow
• 3M
• Carlsberg  

Jens has also penned four bestsellers about sales and management. His books, company and training methods are all based on practical experience in the real world, which is why his concepts are recognised and respected throughout the business community.

Jens only employs coaches who have enjoyed personal success in the field, and who are able to cite credible, real-life examples to back up their teaching. LADEGAARD A/S is a training company that provides sales training, management development and blended learning for many Danish companies.LADEGAARD A/S makes a difference – every time.

The LADEGAARD System

Together with his son Thomas Ladegaard, Jens Ladegaard developed the LADEGAARD System and the training systems The Key to Successful Selling, The Key to Successful Leadership, and The Key to Successful Service.

Innovation and the development of new products have been key concepts for LADEGAARD ever since Jens Ladegaard established the company in 1993.

Jens Ladegaard was aware early on that learning and development is a process and that solely viewing training as an annual event is not the best approach. Effective companies only invest if the outcome is positive and long-term results are achieved.

Within a few short years, the company started to design Blended Learning solutions for Danish businesses. The aim was to combine a variety of permanently accessible teaching methods and materials to ensure the best possible learning. The LADEGAARD System achieved excellent results from the outset.

The training systems

In 2004, the first training system was launched in Danish - The Key to Successful Selling. This proved a huge success and is used today by thousands of salespeople in Denmark and abroad. Since then, two further successes have been produced, The Key to Successful Leadership in 2007 and The Key to Successful Service in 2009.

The LADEGAARD System has proved successful both in Denmark and abroad largely because it is a cost-effective way of learning.